About Us

We've been Sheffield's online home since 2002.

Sheffield Forum is the UK's longest-running independent city-specific online community. Founded in 2002 and now home to over 209,000 registered members, it's where Sheffield talks: about the city, about football, about music, about what's happening on Ecclesall Road, and about everything in between.

The Sheffield Forum Shop is the natural extension of that. A place where the people who love this city — residents, expats, and everyone who carries Sheffield with them wherever they go — can wear it, display it, and give it to someone who gets it.

What we sell

Everything in the Sheffield Forum Shop is uniquely designed with Sheffield identity at the heart. Art prints celebrating the city's landmarks, venues, and character. Clothing for people who want the world to know where they're from. Mugs, homeware, and accessories that bring a bit of Steel City into everyday life.

Every product is made to order and produced individually when you buy it, not sitting in a warehouse. We don't overproduce, we don't hold excess stock, and we don't contribute to the waste that makes fast fashion one of the most environmentally damaging industries on the planet. Your product is made for you, properly, when you buy it.

REYT. Independent Sheffield Podcast

The Sheffield Forum Shop is also home to the official merchandise of REYT., Sheffield Forum's own independent podcast. Real conversations with the people shaping, building and arguing about Sheffield. No agenda, no script, just honest chat about the city.

Every purchase from the REYT. range directly supports the podcast and Sheffield Forum: keeping independent Sheffield media independent.

Why independent matters

Sheffield Forum has never been owned by a media group, a publisher, or a corporate parent. As an independent locally-run organsation, we rely on support to continue to keep Sheffield Forum going.

The Sheffield Forum Shop helps to support Sheffield Forum as a whole to keep it independent, Sheffield-focused, and committed to doing things properly. When you buy from us you're supporting independent local media, not a faceless merchandise operation.

Sustainability

Every product in the Sheffield Forum Shop is made to order; produced individually when you buy it, not sitting in a warehouse. We don't overproduce, we don't hold excess stock, and we don't contribute to the waste that makes fast fashion one of the most environmentally damaging industries on the planet.

Our apparel is printed on 100% organic cotton, suitable for vegans, and produced to ethical standards. Every order ships in 100% plastic-free packaging. Fulfilment is UK-based, reducing international shipping miles for domestic orders.

Where possible we prioritise local independent businesses, ethical practices, and UK-based suppliers. We don't always get everything perfect, but we're committed to doing things as properly as we can; because that's how Sheffield does it.

Previously with The Sheffield Guide?

The Sheffield Forum Shop is also the new home of The Sheffield Guide's popular 'Sheffield Shop'. If you've bought from The Sheffield Guide before, you'll find new and upgraded versions of your favourite products here alongside a growing range of new Sheffield Forum and REYT. designs.

The Sheffield Guide was founded by the same team currently running Sheffield Forum and has been part of the Sheffield independent media family since 2013. Bringing the two shops together under the Sheffield Forum banner means a bigger range, upgraded products, a better platform; all with the same commitment to Sheffield identity and quality you'd expect.